Samuell Benta is a creative pioneer working across film and television as a writer, producer, director, and actor. He began his career as an actor, appearing in major productions including EastEnders: E20, Silent Witness, Hotel Babylon, The Cut, and Power Rangers: Operation Overdrive.

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Frustrated by the narrow roles available to young Black actors many years ago in British television, Samuell took control of his own narrative and created All About The McKenzies, a Black family sitcom for the web. Self-taught and never formally trained, he taught himself to write, direct, and produce, becoming one of the UK’s early web-series pioneers. The show gained international recognition, winning Best Web Series at BEFFTA and Best Ensemble Cast at LA WebFest, before becoming London Live’s first acquired programme.

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Samuell later developed All About The McKenzies for ITV and has since gone on to direct for both BBC and ITV, most recently directing on Emmerdale. He is the founder of BENTAVISION, a production company built on the ethos Smarter. Faster. Better., focused on reshaping how stories are created and told.

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A passionate advocate for personal development, Samuell believes storytelling is a tool for self-discovery and empowerment. As he often says, “Everyone has a story… who has the courage to tell it unapologetically?”